Motivational / Promotional


A Celebration of American Creativity

The Project

President and Mrs. Obama hosted an all-star music tribute celebrating the intersections of art and literature with major cultural events in America — historical moments that sparked social change and birthed our unique American musical forms. Our job was to capture thoughts on creativity from today’s artists performing at the White House.

The Content

We had incredibly talented musicians at our fingertips – Esperanza Spalding, Trombone Shorty, Keb’Mo’, Brian Stokes Mitchell and MC Lyte. We sat each of them down for short interviews and asked them their views on creativity in America. With our Sony F5 camera and prime lenses we filmed each artist as they described for us their own unique perspective.

The Theme

Dynamic people giving dynamic responses: “American Creativity gives us the room to be an outsider and not play by the rules”; “the fuel for invention with creative people coming together to share ideas”. Thoughts on creativity from some of the most outstanding artists of our time. By combining their performances at the White House with their interviews a true expression of American Creativity.

The Results

The combination of performances at the White House with vibrant and thoughtful interviews reflects a true expression of American Creativity.


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